“A virtual headline show”
“An innovative new concert”
“A revolutionary digital in-app concert”
“A revolutionary performance”
Lately, a 24/7 toxic hustle culture has people working harder then they play - and energy drinks have been helping to fuel it. Rockstar took a different approach, inviting people to pause on the grind and press play instead. We found out that music was one of the key ways for this audience to unwind, with 26% more listeners using Spotify more than any other platform to immerse themselves and tune out the noise, especially between 5pm-7pm.
On Friday 21st July at 5pm, as people were unplugging from work, we gave people a unique way to play. We partnered with Spotify and Stormzy to stage a first-of-its-kind interactive concert - turning music’s biggest audio platform into a visual one. During the whole performance, we let users switch seamlessly between 5 different worlds, giving each and everyone a unique concert experience.
It was produced by first capturing a live 15 minute set of Stormzy, we then harnessed the power of motion capture, 3D scanning, and multi dimensional performances, bringing four identical performances of Stormzy’s in a multitude of digital worlds to create a 15 Minute virtual performance across 5 virtual world. Straight to the Spotify app.
During the live gig, users can view Stormzy’s performance in different ways at the touch of a button; Stormzy performing as his true self in an intimate stripped back film set or Stormzy’s 3D avatar performing in 5 different 3D virtual worlds.
We pushed cutting edge technology to its limits.
THE PERFORMANCE
BEHIND THE SCENES
Due to Gatorade’s heritage and iconic advertising with big global athletes, there was a perception that it was only for serious competitive types. This left the casual gym-goer thinking that Gatorade is not for them. Specifically in the Philippines, one of Gatorade’s biggest markets, most exercisers believe that water is enough to replenish what you lose in sweat.
We needed to change this perception and couldn’t rely on the usual strategy of using top athletes to deliver this message.
Incidentally, a real person called Drink Water Rivera started trending for his unique name and motto of ‘hydration is life.’
It was a match made in sweat heaven.
In a country that loves creative names, Drink Water became a household name. In a day, the film reached 19 million, and was picked up by 53 media outlets globally. The campaign also received 22 award nods to date, including two gold Clios.
Gatorade research reveals 40% of teen girls lack confidence in sport, a key driver to the athletes of tomorrow dropping out of sports.
As part of its commitment to help 2.5 million teens worldwide access the transformative power of sport by 2030, Gatorade is confronting the issue of confidence by unveiling an emotive film where former England footballer, Rachel Yankey OBE, talks confidence with a version of her younger self, created using de-aging technology.
The film addresses issues that impact confidence such as gender inequality in teen football, social media scrutiny on girls, and a lack of female coaches. It captures Yankey meeting her 9-year-old self, who she called Ray. As a child, Yankey cut off her hair, and pretended to be a boy, so she could play football. Yankey admits 'Ray' made her feel 'free', undeterred by challenges like exclusion from boy's teams.
Yankey talks with her younger self, recalling her determination to play football despite male players' objections. The story then unfolds with interviews between Yankey and three young female players from today, each revealing they are treated differently because they play football and talking about the impact on their confidence to stay and play football. Despite there being more girls playing football today than ever before, they are still facing the same issues Yankey did when she was eight years old, in the 1980s..
“I want this film to send a message that there is still a long way to go before we have complete equity across football for women and men. Talking to my 9-year-old-self left me speechless and brought home the pride I have in my younger self. Ray made me feel free. She was undeterred by what anybody else thought of her, and I think it was this resilience within myself that I hope I can pass on to today’s young footballers”
This is the closest I have been to Producing a Hollywood film. Our clients DHL are the Official Logistics Partner of the latest Bond movie - No Time To Die. They have 15 years experience working on all five Daniel Craig films. Delivering vital film equipment, props (and even a couple of actors), to film locations around the world. On a time critical movie schedule it’s essential that everything arrives on set, on time, ready for shooting. Any delays are costly.
Directed by Adam Berg through Smuggler, we had a vision to make a car chase that embraced the world of Bond but added to popular culture by creating something that fans hadn’t seen before. Then with the addition of the Oscar winning DOP Linus Sandgren, fresh from shooting No Time To Die itself, we had that invaluable experience in bringing to the commercial the same filmic qualities of the Daniel Craig era Bond universe.
Knowing that handpicking a team immersed in Bond culture was critical, we brought in the stunt crew that had recently wrapped No Time To Die. From mechanics to drivers, we had their unique capabilities and skillsets on the ground to ensure the stunt choreography lived up to fans’ high expectations.
Every decision made was focused on exciting Bond fans. Not just reflecting the world of Bond, but adding something more to the culture. Making them feel like they were watching a Bond scene that was never made.
“We wanted interesting people who felt real and also could believably part of the Bond universe. The lead actor needed driving skills, so that was key; to find an actor with driving skills, or a driver with acting skills. ”
THE FILM
BEHIND THE SCENES
Coldplay made headlines in 2019 by announcing that they would not hit the road again until their next tour could have a positive environmental impact. It’s why they named DHL as their logistics partner, recognising the simultaneous work both are committed to for a more sustainable future.
This lighthearted and charming film was directed by Peter Lydon through Missing Link Films.
THE FILM
“Capturing the magic of one of the best known bands in the world, this campaign is a shining example of the creativity that comes through great collaboration with our partners 180”
THE FILM
THE STADIUM FILM
Qatar Airways’ vision is brought to life in a truly cinematic way. Directed by Ben Scott through RSA Films, shot on the biggest green screen in Europe by an incredible pool of talent, including a production crew of more than 200 people across four continents, as well as using a real ice rink and incredible detailed, handmade props. Post-production was handled by MPC in Amsterdam and London. MPC were behind the incredible after effects of films such as The Greatest Showman, The Jungle Book and this year's The Lion King.
“Qatar Airways have been extremely bold in giving me the freedom to make this film. It takes its cue from the heyday of first-class travel, by using the craft and technique from the golden days of the Hollywood musical. Together we have created a fantastical journey around the world.”
THE FILM
BEHIND THE SCENES
Award winning "Keep up with the clicks" is built on the insight that the world of ecommerce experienced a decade’s growth in just three months during the pandemic, as people became almost entirely dependent on online shopping.
Voiced by Pride and Prejudice actor Tom Hollander and created by 180 Amsterdam, the spot tells a brief history of e-commerce over the past 10 years, illustrating the journey and challenges merchants face in order to stay ahead of the global e-commerce curve, and DHL’s role in smoothing that hectic process.
Directed by Martin Krejci at Merman, Hollander’s rhythmic voiceover instils a sense of story-telling calm and seamlessness over an often frenetic process.
“Keep up with the clicks’ is a flowing journey through the DHL universe, following the pressures e-tailers face as they try to keep up with the clicks to the joy at watching their business grow.
”It demonstrates the seamless efficiency of the DHL world, in a year that has never relied on e-commerce more.”
DHL has existed for fifty years and to celebrate this, the courier company is teaming up with 180 Amsterdam with the campaign 'The Tour Before The Tour'. The video shows a guitar intended for Bryan Adams making its way from Gibson's guitar factory in Nashville to the stage at Wembley in London. DHL was founded in 1969 and in addition, the delivery service is the official logistics partner of Bryan Adams' 'Shine a Light' tour, as the tweet below shows. His song Summer of 69 is therefore a logical choice for this anniversary campaign.
The commercial shows how a guitar is ordered from the Gibson factory in Nashville. The viewer is artistically shown the route the guitar will take. We see the guitar, stored in a DHL case, being loaded into a DHL plane, among other things. The guitar is delivered to Wembley, where Bryan Adams can be seen unpacking the guitar, putting it on and performing his Summer of 69 to thousands of people.
Directed by Scott Lyon through Outsider. Shot in Nashville and London.
THE FILM
STADIUM SCREEN ANIMATION
A PICTURE OF ME & BRYAN
A truly digital campaign that lived in real time. For the last month of the 2014 football season we created executions that reacted to how our adidas players played. If they unlocked a defence and changed a game we ran a digital posting within 30 seconds.
It meant having hundreds of bespoke executions ready for whatever happened. It resulted in a 20% rise in Preditor boot sales amongst 14 to 19-year olds.
Directed by Niall O’Brien, we wanted to capture beautiful shots showing Premier League Football players in locations where they once learned their trade. Completed with a subtle layer of hand drawn line animation, and a simple melody to carry the edit, we created a unique piece of content to connect with football fans.
THE FILM
THE CASE STUDY
