A little bit about me…

I learnt my trade at one of the most iconic names in advertising - Saatchi & Saatchi. It’s original home at 80 Charlotte Street had a unique and powerful presence in the industry and from day one of walking through those doors, I learnt that in creativity - nothing is impossible.

After five years, I moved to the legendary BBH London where craft is king. It’s ingrained in you and brought into every aspect of the job.

I then got the opportunity to move to Amsterdam in 2016 and join 180, and for nearly 10 years I was part of an extremely talented and diverse production team.

As of September 2025, I went freelance was given the opportunity to work brand side with Nike. A brand who have been responsible for some of the most special pieces of work in our industry, filled with nostalgia that resonates with so many and continues to make brilliant and impactful work.

The work that I have produced is diverse, executing award winning international campaigns across the scale, shooting all over the world and delivering across multiple platforms and disciplines. Collaborating with brands like DHL, PepsiCo, Qatar Airways, Google, KFC, Gordon’s, adidas, Unilever, PlayStation, Procter & Gamble and many others.

I have an extensive network and deep relationships I have built over two decades of working with the highest levels of creative and production partners. I have been fortunate enough to work with some of most influential, talented and experienced people in the industry.

Execution is as important as the idea. Every production is unique and in this ever changing landscape, there should be no sacrifice of the craft. Matching the ambition of the creative idea with how the production is approached, is how the greatest work is achieved.

I love my job. I believe in craft. It’s all about the work.