Hello.

I learnt my trade at one of the most iconic names in advertising - Saatchi & Saatchi. It’s original home at 80 Charlotte Street had a unique and powerful presence in the industry and from day one of walking through those doors, I learnt that in creativity - nothing is impossible.

After five years, I moved to the BBH London where craft is king. It’s ingrained in you and brought into every aspect of the job.

In 2016, I got the opportunity to move to Amsterdam and join 180. For nearly 10 years I was part of an extremely talented and diverse production team, where I was now in the world of producing campaigns on a global level.

I produce award winning work across the scale, shooting all over the world and delivering across multiple platforms and disciplines. Collaborating with brands like DHL, PepsiCo, Qatar Airways, Google, KFC, Gordon’s, adidas, Unilever, PlayStation, Procter & Gamble and many others.

For the last year I have been brand side at Nike, and part of the Brand Creative Production team working on campaigns in the build up to the World Cup in the United States. Nike is special. A brand responsible for some of the most special pieces of work in our industry. Filled with history, nostalgia and resonates with so many, and continues to make brilliant and impactful work.

I have been fortunate enough to work with some of most influential, talented and experienced people in the industry. I come with an extensive network of deep relationships I have built over two decades of working with the highest levels of creative and production partners.

Execution is as important as the idea. There should be no sacrifice of the craft. Matching the ambition of the creative idea with how the production is approached, is how the greatest work is achieved.

I love my job. I believe in craft. It’s all about the work.